Thailand’s 2025 Hotel Boom: Six Cities, Six Icons Reframe the Post-Pandemic Luxury Map
Koh Samui is Thailand’s premier island blend of serenity and sophistication. Once a backpacker haven, it has matured into a luxury market of villas, resorts, and branded residences attracting global investors and long-stay residents. Infrastructure upgrades, tourism recovery, and foreign capital continue to drive its evolution. In this section, The Thailand Advisor explores Samui’s balance of beauty, investment, and long-term potential.