7,000+ marketers, 100+ countries, two days that shape the next decade of digital growth.
By Jonathan Reid — The Analyst
Affiliate World Asia has evolved into a global benchmark for data-driven performance marketing. What began as a niche affiliate meetup now draws over 7,000 participants across more than 110 countries. From billion-dollar e-commerce operators to rising independent media buyers, the diversity of attendees reflects one truth — performance is now the language of all modern marketing.
The 2025 edition, hosted at Centara Grand & Bangkok Convention Centre, lands at a pivotal time. AI has upended creative testing cycles, privacy regulation continues to reshape attribution models, and Southeast Asia stands as one of the fastest-scaling digital consumer markets on earth.
“Affiliate World isn’t just a conference — it’s the control room of the global attention economy.”
“Bangkok is no longer just a destination; it’s the heartbeat of digital commerce in Asia.” — Jonathan Reid, The Thailand Advisor
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This year’s program zeroes in on four pillars of growth:
- AI in advertising — predictive analytics, creative generation, and real-time bidding evolution.
- Cross-channel mastery — integrating Meta, TikTok, and Google ads into cohesive funnels.
- E-commerce scaling — automation and retention across fragmented Southeast Asian markets.
- Attribution & compliance — how to survive the post-cookie era without losing tracking accuracy.
These topics mirror broader economic shifts. According to data from Statista and Insider Intelligence, digital ad spend in Southeast Asia is projected to hit USD 19.7 billion by 2026, with Thailand growing 12% year-on-year — outperforming regional peers.
Digital Ad Spend Growth (SEA 2026)
- Thailand: +12% YoY
- Vietnam: +10% YoY
- Indonesia: +9% YoY
- Philippines: +8% YoY
Beyond strategy and case studies, the conference thrives on human connection. Attendees navigate curated networking lounges, private mixers, and topic-driven sessions — from AI marketing roundtables to “first-time affiliate” meetups. The atmosphere blends high-stakes learning with relaxed collaboration, emblematic of Bangkok’s rising global business stature.
As marketing matures into an asset class of its own, Affiliate World bridges the worlds of capital, creativity, and compliance. The event’s sponsors — from SaaS platforms to global ad networks — use Bangkok as their annual meeting point to identify new markets and partnerships. This synergy between digital infrastructure and regional opportunity mirrors Thailand’s own economic agenda to position itself as a creative-tech hub of ASEAN.
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The Bangkok Post recently highlighted Thailand’s push to expand high-skill visas and tech infrastructure incentives — aligning perfectly with Affiliate World’s influx of foreign digital entrepreneurs.
In its 2025 chapter, Affiliate World cements Thailand’s role not just as a host but as a strategic hub for Asia’s performance marketing ecosystem. With regional ad budgets shifting eastward and AI rewriting creative economics, Bangkok offers what no Western city can: efficiency, scale, and cultural fluency in both commerce and creativity.
For investors, agencies, and founders, the message is simple — the next wave of digital wealth will be built in markets like Thailand. Affiliate World Asia is where that wave takes form.
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